Every website should be user friendly as well as search engine friendly in that niche to reach the top position in SERP. Here, I suggest some of the free SEO tools in Perth which definitely can help you achieve that goal.
1. Google Adwords
Every website owner should have the knowledge in adwords to enhance their business. The G00gle Adwords has two main features (i) Keyword Planner: Keywords are the most important part of every successful campaign. This tool allows you find the long tail keywords for your business with historic search volume and competition. You can create new keywords and adgroup ideas easily. (ii) Campaign Management: Allows you to create and manage a campaign.
2. Google Trends
It is the most versatile search tool which allows users to check how frequently a specific keyword or phrase is searched on the web. You can search upto 5 keywords simultaneously. Also, it is used to perform both content marketing and brand monitoring. This tool has lots of features. For example, “Hot searches” option is used to find the top 40 searches of that day. “Also visited” and “also searched for” options show more search terms.
Woorank is the most important and useful website analysis tools. It analyzes your website’s SEO friendliness and explain around 50 criteria about your website with free of charge. It gives a score to your website on a 100 point scale based on SEO friendly features. And even you don’t need to register on it to use its basic features.
4. Google Page Speed Insights
It analyzes your website performance and handles with your site’s speed and mobilization issues. Based on your desktop and mobile friendliness it gives you score on a scale of 0 to 100. This tool not only highlights the errors also provide the solutions to fix those issues. It tells what issues needs to be fixed and how you can fix it. But the solution doesn’t work all the time.
5. Google Analytics
Analytics has lots of features. Mainly it collects the data about your website’s traffic. For example, location, language, browser, and device details of your visitors. After collecting the data it provides the report in both graph manners as well as text manner. Other than traffic you can see your campaign activity, Goal activity, etc. It is the best tool to increase your traffic. There are both free and paid versions are available in Google Analytics. You can use the basic features with free of cost.
It is a very easy tool to use. It says how search engines view your website as well as provide some more details about various elements like server response, Meta tags, and etc. In some cases, useful information of web pages may not be visible to search engine. So this tool will help you resolve that issue. You can compare the search engine view and original view to avoid such issues. Not only auditing you can use this tool for troubleshooting. “Check for fraud” option in the right column will help you avoid cloaking attempt.
Ahref is the best backlinks checker tool. It gives an overview of your website, including Referring Pages, Referring domains, Subnets, IPs, and Total Backlinks. The backlink report is very easy to understand because it gives information in category wise such as External, new/lost, Anchors, and Pages. You can download these data in the premium version. You can use this tool for competitive analysis. This tool allows you to check your competitor’s performance for your keyword.
It is a free duplicate content detection tool. Google updates penalize the sites which contain Plagiarism contents so it may push down your site visibility from search results. This tool checks each and every sentence of your website’s content and gives an accurate result.
It is a Great tool which improves your social activity. And you can manage all your social networks under one dashboard. You can connect all your social accounts together (like DB, twitter, etc.) and schedule your post at anytime you want. But with the free version, you can schedule only 10 posts at a time.
Moz has a lot of inbuilt tools to improve your website’s growth. Such as (i) On-site Explorer: Analyze and report about your competitor and backlink research. (ii)Followerwonk: It analyzes your twitter account and help to increase your social growth. (iii) MozBar: Analyze your page elements and SERP results (iv) Moz Local: You can check your business listings on Google.