It’s hard to get noticed online. Your website can look stunning, and offer useful, engaging information about a sought-after topic, but still not attract many visitors. The most reliable way to increase your traffic is to ensure your site ranks highly for your search terms. Which is precisely what Business SEO Services is about.
Good Old Fashioned SEO
These 6 core principles have always worked, and always will:An overview of our SEO Process
Find the keywords people use to search for your products
Write about your products using those keywords, but without repeating them so often that you sound insane.
Ensure Google can find each page on your website, and understand what keywords it should rank for.
Fix anything on your website that’s broken, duplicated or slow.
Create fresh, relevant, interesting content that will engage readers and encourage sharing.
Build links to your website from related, authoritative websites that share your audience, or better yet: forge long term relationships with them that will produce more and more links over time.
Give your website visitors a good experience – give them the content they were looking for. That’s what Google wants, and it’s what turns prospects into sales.
Let’s clarify some terms before we dive in. SEO is both what we do (Search Engine Optimisation), and who we are (Search Engine Optimisers). When you search for something, you type your search terms (or keywords) into a search engine such as Google, Yahoo or Bing, and get back a search engine results page, or SERP. The closer to the top of that results page that your website (or site) shows up, the higher your rank for that keyword. For example, if your website shows up as the 4th entry on the page when you search for the keyword “dog training” (yes, it really should be called a key phrase, not a keyword) then your website ranks #4 on the “dog training” SERP.
In the early days, all you needed to do was make sure you had your keyword “dog training” in the title of your page, and your main headings, and you would rank well. (There’s a lot more to it these days, but that’s what we call On-Page SEO.) Soon enough everyone caught onto this, and begun stuffing their pages full of the same keywords over and over again, often in hidden text because all that noise made the page very hard to read. This was known as keyword stuffing, and signalled the birth of Black Hat SEO – the dangerous art of fooling the search engines into giving you a high ranking. Since then, Google and it’s peers have become a whole lot smarter, with whole departments of genius PhD’s working to identify and obliterate (deindex) black hat techniques. White Hat SEO optimizes your underlying page structure at the HTML level, without destroying the quality of your content and the appeal of your site design, or risking permanent loss of business through deindexing. In recent years, Google has added time on site as a consideration of site quality & relevance. If someone searches for “dog training” and if the first search result turns out to be completely irrelevant, most visitors will quickly click the “back” button and click on something further down the SERP. Google tracks how long this took, and if too many people bounce off your site, it will quickly fall off the first page. All this boils down to the core truth that Content is King. If you provide relevant, engaging content, then your job is nearly done. All you need then is to ensure that your page is labelled with the appropriate keywords, and the HTML code underneath is properly structured, and your site is ready to be promoted off-page.